Ketch Log or Sketch Blog?

It’s a bird, it’s a plane, it’s a blog? Originally named as our Sketch Blog, our SWD blog is designed as a place to showcase clients, share interesting links, and post funny stories about the workings of our SWD team. The same could be said for a Ketch Log, a place where you share new projects, fun experiences and humorous anecdotes. Playing off this idea, our designer created an image that encompassed both ideas in a unique way.

So our question to you is, which do you see? Take a moment to share with us about which way you read it. Sketch Blog or Ketch Log, you decide!

Check back later and play our Log or Blog game in our version of “Where’s Waldo,” can you find the changes? Stay tuned…

Appearance in Web Design & Development

The look and feel of a website is important for many reasons. Several factors should be considered when planning the design of your website with the target audience being the main focus. It is important to display information in a manner that is appealing to the visitor and easy to understand.

When deciding on colors, animations, graphics and text you need to take in consideration the target audience and understand how they will use the information. Your site should look clean, uncluttered, professional and attractive. Remember your job is not to impress your visitors with lots of flashing gizmos and crazy colors but to keep it easy on the eye and make your visitors feel at home.

Structure of Web Design & Development

Creating a website requires more than just the basic knowledge of HTML. To create a good website that flows and is easy for your visitors to navigate through requires that your website appeals to both your visitors and search engines. A good website structure will ensure that both your visitors and search engines can easily determine what you website is about and navigate through it without hiccups.

Another important element of your website structure is making sure you choose the right CMS and hosting service that meets your needs and has good customer service reputation.

Good web design requires a well planned site structure. The following should be included when thinking about site structure:
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Usability Step Three “Mockups/Prototypes”

As we continue to move forward with the next steps of Usability in Web Design, feel free to look back at the previous steps on Requirement Analysis and Conceptual Design.

I hope you have enjoyed my posts on Usability in Web Design so far. Today we are going to dive in and take a look at Mockups/Prototypes. Below is a list of very important points to take into consideration when thinking about layout and design.

• Create a site map diagram based on usability requirements for navigation and organization.

• Create mockups or prototypes of the site.

• Evaluate usability through user tests, and walkthroughs.

• Use the evaluation results to create more mockups or improve the prototypes.

• Repeat this process until the design and usability goals are met.

We will be covering the last two steps next week so be sure to check back. Feel free to review everything we have covered on Usability in Web Design so far.

Article Series: Five Steps to Usability in Web Design:

1. “Requirement Analysis”

2. “Conceptual Design”

3. “Mockups/Prototypes”

4. “Production”

5. “Launch/Maintenance”

Usability Step Two “Conceptual Design”

Yesterday, I covered the key points pertaining to Requirement Analysis in web design. Today, I would like to go over Step Two “Conceptual Design”.

Conceptual Design is very important when you are ready to begin the planning of a website. Below is a list of key points to follow:

• Create all expected site content.

• Sketch out a site design and architecture.

• Build Wireframes for multiple pages of the website for design discussions, and user testing.

• Perform a task analysis to discover the user needs and preferences.

• Create a user experience that includes requirements for usability, user experience, functionality, data, the environment, and accessibility.

Be sure to check back tomorrow, as we will be moving forward to discuss Mockups/Prototypes.

Article Series: Five Steps to Usability in Web Design:

1. “Requirement Analysis”

2. “Conceptual Design”

3. “Mockups/Prototypes”

4. “Production”

5. “Launch/Maintenance”

Usability Step One “Requirement Analysis”

Today we are going to talk a little about the key points and importance of Usability in Web Design.

There are a total of five sections that we must consider when thinking about usability but for today let’s begin with Step One “Requirement Analysis”.  Below is a list of key points we need to be aware of when designing for the web:

• Identify stakeholders, and understand their roles as they pertain to the project.

• Determine the goals for the website from the perspective of the user and the business.

• Determine the user needs and target usability requirements.

• Evaluate existing versions of the site, noting legacy features.

• Perform a competitive analysis.

• Perform user interviews and surveys.

Article Series: Five Steps to Usability in Web Design:

1. “Requirement Analysis”

2. “Conceptual Design”

3. “Mockups/Prototypes”

4. “Production”

5. “Launch/Maintenance”